Capitalize on the full potential of digital to create new sources of customer value
Learn the current digital landscape, the outcomes transformers are seeking in digitizing their business, the challenges they face, and the improvements they are realizing.
While enterprises worldwide embrace digital experiences to meet rising customer expectations, they also apply digital transformation strategies to remain competitive and drive revenue growth. At the same time, these businesses must embrace technology that is capable of increasing operational agility in order to support these evolving customer experiences.
However, many enterprises fall short in their digitization efforts, employing limited strategies that “bolt on” digital enhancements to yesterday’s traditional business. These organizations fail to capitalize on the full potential of digital to create new sources of customer value, and they risk losing customers. As a result, successfully leading digital transformation requires an understanding of which paths lead to success.
In February 2017, Microsoft commissioned Forrester Consulting to better understand how enterprises across the globe are pursuing digital strategies. More specifically, this study highlights the role that technology has played in accelerating digital transformation efforts — showcasing specific benefits received by incorporating key technology pieces into the overall business strategy.
This study helps to demonstrate the importance of leveraging digital assets to create new sources of value for your customers to drive revenue growth in the future and operational agility in service of customers.
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